AI visibility · 4 min read
What does ChatGPT say about your company?
Run a useful AI visibility audit: check company facts, buyer questions and cited sources, then turn the findings into a practical action list.
The FAME Journal
The business of
being known.
Lessons from Sheeraz Hasan's 25 years in media. Practical thinking on reputation, AI, public attention and the next business move.
AI visibility · 4 min read
What does ChatGPT say about your company?
Start with the answer a potential customer would see. Check whether it identifies the right company, describes your work accurately and points to evidence. Record the question and sources before you change anything. You need a baseline you can compare, not one flattering screenshot.
Read the founder's auditAI visibility
Explore the scope
AI visibility · 4 min read
AI can write your biography. It cannot supply your track record.
Build a founder fact file before using AI to write profiles, press material or website copy. A practical method for making the public record consistent.
PR & media
Explore the scope
PR & media · 4 min read
Is your announcement actually a story?
Before commissioning a press release, test what changed, who it affects and what evidence a journalist can inspect. Includes a worked founder pitch example.
PR & media · 4 min read
How to measure PR when the headline is only the beginning
A practical PR measurement framework for founders: separate coverage, audience response and commercial outcomes, then track what a story actually helped.
Personal brand
Explore the scopePersonal brand · 4 min read
What founders can learn from Zendaya's camera preparation
The practical lesson from FAME's early Zendaya coaching archive: rehearse the explanation before the big interview, and make the person behind the business clear.
Personal brand · 4 min read
Your founder profile should survive a five-minute check
A practical public-profile review for founders: test identity, business clarity, evidence and the next step before an investor, partner or customer checks your name.
Celebrity activations
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Celebrity activations · 4 min read
What Logan Paul's Dubai Mall appearance teaches a brand
A case-led look at audience fit, local demand and measurement, using the documented 2017 Logan Paul appearance at Dubai Mall.
Celebrity activations · 4 min read
A celebrity launch needs a distribution plan
Use the Paris Hilton Seoul launch record to think beyond event day: plan the story, capture, approvals, destinations and useful life of the campaign content.
Strategic introductions
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Strategic introductions · 4 min read
Before you ask for an introduction, make the meeting worth taking
Prepare a focused introduction brief: explain the fit, evidence, specific ask and next step before requesting access to an investor, partner or buyer.
Strategic introductions · 4 min read
A famous name is not a market-entry strategy
How to prepare a brand for a new market: understand the local audience, identify operating partners and connect public attention with a credible next step.
Women Founders
Explore the scopeWomen Founders · 4 min read
A founder's public profile is part of the business infrastructure
A practical plan for women founders to connect positioning, photography, website, PR and AI visibility around one commercial goal.
Women Founders · 4 min read
Turn one founder interview into a useful content library
How to capture a founder's real experience and turn it into useful articles, video and sales material without losing their voice or inventing claims.