Personal brand strategy
Personal brand & media strategy for founders, CEOs and public figuresPositioning from the strategist who coached Zendaya at 15.
Positioning, narrative and a media plan built around you, from Sheeraz Hasan, the #1 FAME Strategist, who started working with Zendaya when she was fifteen. Decide the position before the market decides it for you.
“He took us from zero to 100.”Zendaya · her father and manager, Kazembe Coleman
The FAME formula
Fame is built bottom-up.
Five layers, in order. Skip one and the whole thing wobbles: moments without a position are noise, and a position without proof is a slogan.
“Sheeraz gave us the formula. He put us on the map.”Zendaya · her father and manager, Kazembe Coleman
- 05MomentsThe appearances, launches and stages that make people talk.
- 04ChannelsWhere you show up: press, stage, screen, search and AI answers.
- 03ProofThe work, numbers and voices that make the story believable.
- 02NarrativeThe story only you can tell, in one sentence and in one minute.
- 01PositionThe one thing you want to be known for, and who must know it.
Money follows FAME.
Sheeraz Hasan's motto, as profiled by Entrepreneur Middle East in The 100.
Positioning draft · 60 seconds
Draft your position in four clicks.
A first draft of what you should be known for, and the first three moves to make it true. Bring it to the call and we will sharpen it with you.
Your positioning, first draft
The bold, trusted founder in your field, known by investors and family offices for one thing they cannot get anywhere else.
First three moves
- 1A founder story built on traction, not adjectives
- 2Two flagship interviews in business press
- 3A keynote slot on a stage investors attend
You walk away with
Four documents that change how you show up.
- 01Position
One sentence: what you are known for and by whom.
- 02Narrative
Your story at 10 seconds, 60 seconds and 10 minutes.
- 03Proof file
The facts, numbers, films and voices that back it up.
- 0490-day plan
Press, stages, content and moments, in order, with owners.
Who it's for
For people about to step into the light.
- Founders preparing a raise
- CEOs going public-facing
- Experts turning pro
- Creators building a business
- Public figures repositioning
- Heirs & next-gen leaders
FAQ
Strategy, answered.
Still unsure? That is exactly what the free 15-minute call is for.
What is personal brand strategy?
It is deciding what you want to be known for, by whom, and then building the narrative, proof and media plan that make it true in public. FAME starts with position and ends with moments people remember.
Who is it for?
Founders preparing a raise or exit, CEOs stepping into a public role, experts and creators going professional, and public figures who want to change how they are seen.
Does the strategy include execution?
It can. Strategy is the first deliverable; press, celebrity moments, digital authority and AI visibility can be added and are scoped separately in your proposal.
Will I work with Sheeraz directly?
The free call is with the FAME Team. Direct counsel from Sheeraz is available on selected engagements and is agreed separately.
Free strategy call · 15 minutes · Video
Decide the position before the market does.
Fifteen minutes to tell us where you are going. We will tell you what you should be known for to get there.
- 00:00Your goalWhat you want to change, who you need to reach, and when.
- 05:00Our readWhere you stand today and what will actually move the needle.
- 12:00Your next moveA clear recommendation, and the right FAME service if there is a fit.
BringYour goal for the next 12 months and the people who need to believe in you.