Celebrity · PR · AI & SI visibility — Los Angeles & Dubai

Be seen.Be cited.Be chosen.The celebrity, PR & AI-visibility agency founded by Sheeraz Hasan, the #1 FAME Strategist.

25 years of fame-making, from Kim Kardashian and Paris Hilton to Logan Paul and Zendaya. Now we put brands, founders and public figures on screens, in headlines, and inside the answers AI gives.

As seen on

The SI shift

Attention has moved three times.
We moved first.

  1. 2003

    The broadcast era

    Be on screen.

    • Tinseltown TV on B4U: 200+ episodes, a reported 500M viewers in 130 countries.
    • Hollywood.TV, 2005: a 150-camera network feeding CBS, ET, Reuters, AP and CNN.
    2B+Reported Hollywood.TV reach
  2. 2010s

    The social & search era

    Be found.

    • Roughly a decade as Kim Kardashian's media strategist.
    • Logan Paul at Dubai Mall: an estimated 11,000 fans (ITP Live). Paris Hilton in Seoul. Zendaya from fifteen.
    11,000Fans inside Dubai Mall
  3. 2026

    The AI → SI era

    Be the answer.

    • Hollywood.AI and Bollywood.AI, named AI Disruptor of the Year 2026 by Entrepreneur Middle East.
    • Hollywood.SI and Bollywood.SI. Now FAME puts clients inside the answers AI and SI give.
    WinnerAI Disruptor of the Year 2026

AI is now SI. On 29 September 2026 a U.S. executive order named this the era of Super Intelligence. The way people discover, trust and choose is being rebuilt around it. FAME has no connection to the U.S. government.

The answer engines we audit

  • ChatGPT
  • Claude
  • Gemini
  • Perplexity
  • Copilot

Trademarks of their owners, shown to name the platforms we audit. No partnership or endorsement implied.

What we do

Six ways to become impossible to ignore.

From the team that worked with Kim K, Logan Paul, Paris and Zendaya, each one built for a different buyer. Every one starts with a free 15-minute call.

Celebrity Activations

Book Kim K and Logan Paul‑level talent for your launch.

Hollywood, Bollywood, creator and sports stars for launches, endorsements and appearances.

For: Brands, developers, venues & event owners
AI & SI Visibility

Get named when buyers ask ChatGPT who to hire.

Make ChatGPT, Gemini and Google's AI answers recommend you by name.

For: Founders, CEOs, experts & brands
PR & Press

Get press like Gulf News, Entrepreneur and Arab News.

Story angles, press kits and pitching from the team with 100 stories on the record.

For: Founders, brands, family offices & institutions
Personal Brand Strategy

Positioning from the strategist who coached Zendaya at 15.

Your position, story and media plan, built the way a star's is.

For: Founders, CEOs & public figures
Digital Authority

Make Googling your name win you the deal.

Your site, profiles and coverage, so page one of Google sells you.

For: Founders & executives who get searched before every deal
Inner Circle Introductions

Get introduced to the investors and family offices you need.

Warm, prepared introductions across Dubai, the GCC and Los Angeles.

For: Founders raising, expanding or entering the GCC

Not sure which one you need? Compare all six

FAME by Sheeraz in numbers

Years inside the machinery of attention
25+
Tinseltown TV, 2003 → Hollywood.AI
In earned media
$3B+
As reported by Gulf Today, 2023
Reported Hollywood.TV reach
2B+
Footage to CBS, ET, Reuters, AP, CNN
Fans inside Dubai Mall
11,000
Logan Paul, per ITP Live
Press stories on the record
100
Dated, linked and searchable
Broadcast features & documentaries
5
BBC · Channel 4 · ABC · YouTube Originals

Selected work

The work, on the record.

01

Early-career positioning

Zendaya

Build the position before the spotlight.

Brief
A teenage talent needed a position and a plan before the world was watching.
Move
Coaching from age fifteen, media positioning and London and Gulf strategy.
Record
Zendaya's story on film, told by her father and manager, Kazembe Coleman.
0→100In her manager's words
“He took us from zero to 100.”Zendaya · her father and manager, Kazembe Coleman
Watch the Zendaya story
02

Media moments

Kim Kardashian

Make visibility deliberate.

Brief
Turn celebrity into repeatable, international media moments.
Move
Roughly a decade as media strategist, from 2005: appearances, launches and her first Dubai trip.
Record
Documented on camera by ABC 20/20 and Channel 4's Billion Dollar Dynasty.
~10 yrsAs her media strategist
“You have no idea the journeys we've been on together.”Kim Kardashian · on ABC News 20/20
Watch the Kim story
03

Audience activation

Logan Paul

Turn an online audience into a real-world moment.

Brief
Convert a digital following into a physical event in a new market.
Move
Planned and staged the Dubai Mall appearance.
Record
ITP Live reported an estimated 11,000 fans and called it Dubai's biggest-ever meet and greet.
11,000Fans inside Dubai Mall (ITP Live)
“Sheeraz is the media beast.”Logan Paul
Watch the Logan story
04

Brand launch, new market

Paris Hilton

Take a celebrity brand into a new market.

Brief
Launch a skincare line in Seoul with real street-level heat.
Move
Directed the Seoul launch: the arrival, the crowd and the cameras.
Record
The launch appears in the YouTube Originals documentary This Is Paris.
SeoulLaunch featured in This Is Paris
“Sheeraz is a legend. He knows how to make it happen.”Paris Hilton
Watch the Paris story

20 more films in the archive

Kim. Logan. Zendaya. Paris. Selena. Miley. Priyanka. CZ. Yours next?

The record vs. the closer

“I would call Sheeraz the closer.”

Zendaya · her father and manager, Kazembe Coleman, on film

Sheeraz.com

The record.

25 years of documented work, press and film. Where the proof lives.

Visit the archive

FAME by Sheeraz

The closer.

Where that experience goes to work on your launch, your name and your answers.

See the services

The FAME film archive

On camera with the most famous names on earth.

Twenty films from the FAME archive, from Kim Kardashian and Paris Hilton to Changpeng Zhao. Press play on any of them.

Open the film archive
Kim Kardashian film in the FAME archiveLogan Paul film in the FAME archiveZendaya film in the FAME archiveParis Hilton film in the FAME archiveChangpeng Zhao (CZ) film in the FAME archiveSelena Gomez film in the FAME archiveMiley Cyrus film in the FAME archivePriyanka Chopra film in the FAME archiveParis Hilton Skincare film in the FAME archiveRicky Martin film in the FAME archive
Jennifer Lopez film in the FAME archiveBryce Hall & Austin McBroom film in the FAME archiveAdam Waheed film in the FAME archiveNelk Boys film in the FAME archivePamela Anderson film in the FAME archiveAngelababy & Huang Xiaoming film in the FAME archiveGabriel Macht film in the FAME archiveNiki & Gabi film in the FAME archiveLele Pons film in the FAME archive

The FAME network

Most agencies pitch the media. FAME owns some.

Publications, AI platforms and a crisis unit under one roof. That is distribution most agencies have to rent, and sources that search and AI systems already read.

Coverage on FAME-owned publications is always labelled as such.

Recognition

Called the “Fame King” by the Gulf press. Recognised by the people who keep score.

  • 2026AI Disruptor of the YearEntrepreneur Middle East Tech Innovation AwardsFor Hollywood.AI and Bollywood.AI
  • 2023Media Personality of the YearEntrepreneur Middle East Awards, DubaiAs reported by Khaleej Times and Gulf Today
  • 2024The 100Entrepreneur Middle EastProfiled as founder of FAME
  • 2023Virtuzone AwardsEntrepreneurship honoree, DubaiAward stage, November 2023
  • 2004–2659 recognitionsCivic, state and federal certificatesListed on Sheeraz.com

On stage at

Global Family Office Investment SummitTOKEN2049 DubaiTOKEN2049 SingaporeGITEX Global1 Billion Followers SummitBinance Blockchain WeekIIFA

FAQ

Straight answers.

Still unsure? That is exactly what the free 15-minute call is for.

Ask us on a call
What does FAME by Sheeraz do?

FAME by Sheeraz is a celebrity activation, PR and AI-visibility agency founded by Sheeraz Hasan, the #1 FAME Strategist, with offices in Los Angeles and Dubai. It books celebrity talent for launches and endorsements, runs press strategy, builds personal brands and digital authority, makes clients easier for AI systems to cite, and arranges strategic introductions.

Who is Sheeraz Hasan?

Sheeraz Hasan, known as the #1 FAME Strategist, is a media strategist who has worked in celebrity media for more than 25 years: Tinseltown TV (2003), Hollywood.TV (2005), roughly a decade as Kim Kardashian's media strategist, Logan Paul's 11,000-fan Dubai Mall appearance and Paris Hilton's Seoul launch. He founded Hollywood.AI and Bollywood.AI, named AI Disruptor of the Year 2026 by Entrepreneur Middle East.

Can FAME book a celebrity for our launch or event?

Yes. FAME handles Hollywood, Bollywood, creator and sports talent enquiries for appearances, endorsements and brand launches worldwide, with a particular depth in Dubai and the GCC. Availability, fees and usage rights are confirmed for each enquiry; the people pictured on this site document past work, not a live roster.

How do you get a brand recommended by ChatGPT and AI search?

AI systems name the people and companies they can identify clearly and corroborate from trusted sources. FAME builds that: a consistent entity across your site and profiles, answer-ready pages, structured data, and coverage on publications those systems read. No one can guarantee inclusion; we track the answers and sources over time.

How much does FAME cost?

Every engagement is scoped to the goal, so there are no off-the-shelf packages. The first step is a free 15-minute call with the FAME Team; any paid work starts only after scope and terms are agreed in writing.

Who will I speak to on the free call?

A member of the FAME Team. It is a 15-minute video call to understand your goal, give you a first read and recommend the next move. Direct work with Sheeraz is discussed and agreed separately.

Free strategy call · 15 minutes · Video

Fifteen minutes
could change everything.

Bring your goal. Leave with a clear read on what will move it, and whether FAME is the team to do it.

  1. 00:00Your goalWhat you want to change, who you need to reach, and when.
  2. 05:00Our readWhere you stand today and what will actually move the needle.
  3. 12:00Your next moveA clear recommendation, and the right FAME service if there is a fit.