About

About FAME by Sheeraz and founder Sheeraz Hasan25 years inside the machinery of attention.

FAME by Sheeraz is the celebrity activation, PR and AI-visibility agency founded by Sheeraz Hasan, the #1 FAME Strategist, with offices in Los Angeles and Dubai. Broadcast, search, now Super Intelligence: three eras, one discipline.

Our Women Founders program brings personal branding, PR, AI visibility and strategic introductions together around women building their businesses.

Book 15 minutes with Sheeraz

Sheeraz Hasan surrounded by celebrities he has worked alongside

Ask AI

Ask AI about us. The record answers.

25 years of film, broadcast and dated press is why the answer comes out right. It is the same record we build for clients.

The full biography on Sheeraz.com

What we believe

Fame is not attention. It is attention that moves people.

Visibility without a commercial outcome is a hobby. Everything FAME does is measured against the move you are trying to make.

01Careers, not campaigns.
We think in years. The launch is one moment in a longer story.
02Documented, not claimed.
Films, broadcast and dated press. Our proof is on the record, and so is yours.
03Early to every shift.
TV, then search, then social, now AI and SI. We move before the market does.

The record

From Tinseltown to Super Intelligence.

2002
London → Los Angeles
At sixteen he took a London café's weekly takings from £2k to £50k in seven days. Then he took the lesson to Hollywood.
2003
Tinseltown TV
On B4U: 200+ episodes and a reported 500M viewers in 130 countries.
2005
Hollywood.TV
A 150-camera celebrity news network feeding CBS, ET, Reuters, AP and CNN. Roughly a decade as Kim Kardashian's media strategist begins.
2006
The Muslim American Dream
His autobiography, recognised in civic certificates from Los Angeles and California.
2011
Kim Kardashian in Dubai
Kim publicly thanked Sheeraz.com for setting up her Dubai trip, years before the Gulf became a global celebrity stage.
2017
Logan Paul at Dubai Mall
An estimated 11,000 fans inside: “Dubai's biggest-ever meet and greet”, per ITP Live.
2018
Dubai becomes home base
FAME builds out its Gulf operation alongside Los Angeles.
2020
This Is Paris · ABC 20/20
Directing Paris Hilton's Seoul launch on YouTube Originals; Kim Kardashian on ABC.
2021–23
BBC · Channel 4
Celebrity: A 21st Century Story; The Kardashians: Billion Dollar Dynasty. Media Personality of the Year.
2024
Entrepreneur's The 100
Profiled by Entrepreneur Middle East. Crypto clients included Binance and Bybit.
2025
Hollywood.AI^™ · Bollywood.AI
Unveiled on the stages of TOKEN2049, GITEX Global and the Global Family Office Investment Summit.
2026
AI → SI
AI Disruptor of the Year. Hollywood.SI^™ and Bollywood.SI. FAME takes clients into the Super Intelligence era.

The full biography on Sheeraz.com

Sheeraz Hasan

On camera with

The most famous names on earth.

Twelve of the people in the FAME film archive, from Kim Kardashian and Zendaya to Changpeng Zhao.

Open the film archive

On screen

As seen on BBC, Channel 4 & ABC.

Television features, documentaries and long-form conversations. Videos load from YouTube only when you press play.

Billion Dollar Dynasty - Part 1

Billion Dollar Dynasty - Part 2

The Kardashians - ABC 2022 Special

$ellebrity - ABC 2020 Special

Sheeraz Hasan on television

Pulse of Africa: owning the narrative

Marisa Peer: The Price of Fame

Watch Sheeraz on the BBC

The FAME network

Most agencies pitch the media. FAME owns some.

Publications, AI platforms and a crisis unit under one roof. That is distribution most agencies have to rent, and sources that search and AI systems already read.

Coverage on FAME-owned publications is always labelled as such.

Recognition

Called the “Fame King” by the Gulf press. Recognised by the people who keep score.

2026AI Disruptor of the YearEntrepreneur Middle East Tech Innovation AwardsFor Hollywood.AI and Bollywood.AI
2023Media Personality of the YearEntrepreneur Middle East Awards, DubaiAs reported by Khaleej Times and Gulf Today
2024The 100Entrepreneur Middle EastProfiled as founder of FAME
2023Virtuzone AwardsEntrepreneurship honoree, DubaiAward stage, November 2023
2004–2659 recognitionsCivic, state and federal certificatesListed on Sheeraz.com

On stage at

Global Family Office Investment SummitTOKEN2049 DubaiTOKEN2049 SingaporeGITEX Global1 Billion Followers SummitBinance Blockchain WeekIIFA

The wider FAME world

Free 15-minute call · With Sheeraz Hasan

Put 25 years of attention to work for you.

Tell Sheeraz what you are building, who you want to reach and what comes next. Use a free 15-minute call to discuss where FAME can help.

00:00Your goalWhat you want to change, who you need to reach, and when.
05:00Sheeraz's perspectiveDiscuss your current position and the opportunities worth exploring.
12:00Your next moveA clear recommendation, and the right FAME service if there is a fit.

Book 15 minutes with Sheeraz Prefer WhatsApp?