Case studies
Celebrity case studies: Zendaya, Kim Kardashian, Logan Paul & Paris HiltonThe work, on the record.
Four careers, the moves behind them, and the films and broadcast record that document them. Plus 20 more films from the FAME archive.
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Claude
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Perplexity0→100In her manager's words
01 · Early-career positioning
Zendaya
Build the position before the spotlight.
- Brief
- A teenage talent needed a position and a plan before the world was watching.
- Move
- Coaching from age fifteen, media positioning and London and Gulf strategy.
- Record
- Zendaya's story on film, told by her father and manager, Kazembe Coleman.
“We went from zero to 100… because of this man and his strategy.”Zendaya · her father and manager, Kazembe Coleman
First-hand account on film
~10 yrsAs her media strategist
02 · Media moments
Kim Kardashian
Make visibility deliberate.
- Brief
- Turn celebrity into repeatable, international media moments.
- Move
- Roughly a decade as media strategist, from 2005: appearances, launches and her first Dubai trip.
- Record
- Documented on camera by ABC 20/20 and Channel 4's Billion Dollar Dynasty.
“You have no idea the journeys we've been on together.”Kim Kardashian · on ABC News 20/20
Broadcast record: Channel 4 · ABC 20/20
11,000Fans inside Dubai Mall (ITP Live)
03 · Audience activation
Logan Paul
Turn an online audience into a real-world moment.
- Brief
- Convert a digital following into a physical event in a new market.
- Move
- Planned and staged the Dubai Mall appearance.
- Record
- ITP Live reported an estimated 11,000 fans and called it Dubai's biggest-ever meet and greet.
“Sheeraz is the media beast.”Logan Paul
Contemporary reporting: ITP Live
SeoulLaunch featured in This Is Paris
04 · Brand launch, new market
Paris Hilton
Take a celebrity brand into a new market.
- Brief
- Launch a skincare line in Seoul with real street-level heat.
- Move
- Directed the Seoul launch: the arrival, the crowd and the cameras.
- Record
- The launch appears in the YouTube Originals documentary This Is Paris.
“…just a legend. He knows how to make it happen around the world.”Paris Hilton
Documentary footage: This Is Paris
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Sheeraz HasanThe archive
Twelve names. Twenty films.
Every face in this orbit has a film below. Press play on any of them.
FAME film archive
Twenty films. Press play.
Interviews, launches and live appearances from the FAME archive, from Kim Kardashian and Selena Gomez to CZ. Films load only when you play them.
20 films
Logan Paul
Zendaya
Paris Hilton
Changpeng Zhao (CZ)
Sheeraz talks all things FAME — Dubai Eye 103.8
Selena Gomez
Miley Cyrus
Priyanka Chopra
Paris Hilton Skincare
Ricky Martin
Jennifer Lopez
Bryce Hall & Austin McBroom
Adam Waheed
Nelk Boys
Pamela Anderson
Angelababy & Huang Xiaoming
Gabriel Macht
Niki & Gabi
Lele Pons
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