BBC

What got you here is great. Now let's take you further.
Built around you and the goal you bring. We sit beside you, shape how the world sees you, and stay with you until you get the breakthrough you're after.
You built something real.
Now the world should know your name for it.
For 25 years, Sheeraz Hasan has made women famous.
Now he's doing it for women founders.
On film, in their own words
25 years beside the most famous women in the world.
Kim Kardashian
“You have no idea the journeys we've been on together.”
on camera, with SheerazSheeraz worked beside Kim for nearly a decade from 2005, supporting appearances, launches and her first visit to Dubai. Their history is documented on camera by ABC News and Channel 4.
Zendaya
“We went from zero to 100… because of this man and his strategy.”
her father and manager, Kazembe ColemanSheeraz coached Zendaya from the age of fifteen, helping shape her public profile before the world was watching. Their work took her to Dubai, China and London, as her father recalls.
Paris Hilton
“…just a legend. He knows how to make it happen around the world.”
on Kris Fade's showSheeraz directed Paris's skincare launch in Seoul, bringing together the arrival, crowds and cameras. The campaign appears in her documentary, This Is Paris, showing the work behind a global brand launch.
As Seen On
25 years in the world's biggest media.
Built around you
Where do you want to go?
Tell us the goal. We build everything around it.
01 / 04We shape the story, give it a name people remember and launch it so it's noticed.
01 / 04
02 / 04
03 / 04
04 / 04How we work together
We hold your hand the whole way.
Ongoing, or one clear scope. You lead. We do the rest.
01 Your foundation
A clear, credible founder story, built around you.
- Your story and positioning, unmistakably yours
- You as the face of your brand
- A professional image, shot and styled with you
- One consistent founder profile, wherever people look you up
02 Networking
Access to the people who move your business forward.
- Introductions to investors, partners and key clients
- Meeting-ready materials, prepared with you
- Your reputation established before the first meeting
03 Your breakthrough
The partnerships and deals that take you to the next level.
- The right partners, suppliers or investors, chosen with you
- Every conversation followed through to a result
- A plan with Sheeraz for what comes next
Your extended team
FAME's full scope, built around you.
The services your goal calls for, brought together by one dedicated team.
Strategy & positioning
Your story, founder narrative and media plan.
Image & creative direction
Founder photography, styling and brand visuals.
PR & media relations
Story angles, press materials and media outreach.
AI & search visibility
AI answers, search audits and knowledge-panel signals.
Websites & digital profiles
Your personal site, company links and social presence.
Editorial & content
Interviews, articles, autobiography and content planning.
Celebrity & creator activations
Talent briefs, endorsements and brand appearances.
Launches & media moments
Product launches, events and their media strategy.
Introductions & market access
Investors, family offices, partners and key clients.
Partnership preparation
Meeting briefs, materials and follow-through.
Reputation & crisis support
Monitoring, alerts and a coordinated response.
Management & reporting
A dedicated team, progress reviews and calls with Sheeraz.
Sheeraz Hasan · A dedicated project manager · A journalist · A creative · An AI specialist
Your scope is agreed with Sheeraz, based on your goal.
Questions
Before you book.
Personal branding, PR and visibility for women founders, built around your business goal.
Read the founder PR guideWho is the Women Founders program for?
Women founders and entrepreneurs building a brand, launching a company, entering a new market or preparing for partner and investor conversations. The starting point is your business goal and the people who need to understand it.
Does the program include personal branding and PR?
Your agreed scope can include founder positioning, your story and biography, professional imagery, website and profile content, PR and media relations, and AI search visibility. We select the work your goal needs; every service listed is not automatically included.
Can FAME help me prepare for investor introductions?
We can strengthen your public profile, prepare meeting materials and assess relevant introductions. Introductions happen by mutual agreement. FAME does not guarantee funding, a partnership or a deal; each party makes its own decision.
Do I need to be based in Dubai?
No. FAME works internationally from Los Angeles and Dubai. We agree the markets, meeting arrangements and any on-location work around your scope.
Is it a fixed-length program?
No. Some founders work with us on one clear scope, others keep us on as their team. Bring us the goal and we build around it.
What should I bring to the first call?
Bring your goal, company or brand website, current biography and any launch or partnership you are preparing for. Tell us what can be shared publicly. We use the call to identify the priority and propose the right scope.
What does it cost?
It depends on your goal and the scope. Sheeraz will tell you on the free call.
Is it confidential?
Yes. Always.
Free · 15 minutes · With Sheeraz Hasan


