The FAME Toolkit — Google Panel, Website, EPK & Trademark

About this episode

When someone hears your name, they Google it. Sheeraz lays out the FAME Toolkit, the foundation that makes you look credible in that moment: a Google Knowledge Panel, a real website, an electronic press kit, press coverage, a trademark and a consistent brand.

What you'll learn

• Why Google, not follower counts, is the real scorecard
• What a Google Knowledge Panel is and why it signals status
• Why your own website protects your narrative and closes deals
• How an EPK (electronic press kit) gets journalists and partners to say yes
• Why to trademark your name or brand early
• How to keep your brand and social profiles consistent on page one

Topics

• Google Knowledge Panel
• EPK
• Trademark
• Personal website
• Online reputation
• EPK electronic press kit
• how to get famous
• trademark your name
• personal branding
• google search results
• brand guide
• website for personal brand
• fame strategy
• becoming famous the right way