The Impossible Deal — How a $2M JLo Deal Got Closed

About this episode

The final episode is the story of one of the hardest deals of Sheeraz’s career: bringing Jennifer Lopez to Qatar for a 20-minute appearance after more than a thousand no’s. It ties the series together: fame as leverage, psychology and execution.

What you'll learn

• How he found the real decision-makers behind the deal
• How he mapped what agents, managers, assistants and the payer each wanted
• How rejection became leverage
• How a last-minute demand was settled in minutes
• How reputation and significance kept the deal alive

Topics

• Deal making
• Jennifer Lopez
• Celebrity bookings
• Negotiation
• jennifer lopez deal
• closing impossible deals
• qatar celebrity deal
• negotiation psychology
• how to close a deal
• becoming famous the right way
• fame strategy
• celebrity branding
• public figure branding
• personal brand growth